WP Policy Pack Plugin

WP Policy PackDoes Google think you’re a legitimate, quality site?

You’ve done the usual SEO keyword optimization, avoided duplicate content and built backlinks to your pages to improve your rank with Google. But does your site appear “professional” to Google. Does Google think you’re a legitimate, qualified content provider?

AdWords Guidelines

Google is very good about telling us exactly what they want. We just have trouble sometimes in paying attention. AdWords guidelines spells out a number of requirements for a Transparent landing page. It should:

  • Openly share info about your business and clearly define what your business is or does.
    [That’s a Contact and About Us page]
  • Honour the deals and offers that you promote in your ad.
  • Deliver products and services as promised.
  • Only charge users for the products and services that they order and successfully receive. Distinguish sponsored links from the rest of your site content.
    [That’s an Earnings Disclaimer]
  • Ensure prices or billing methods are easily located on the website and are obvious to users.
  • In cases of recurrent billing or subscription situation, the price and billing interval must be present in a clear and obvious location on the page where the user provides their information, and a mandatory opt-in box must be present.
    [That’s an Anti-Spam policy statement]
  • Unless necessary for the product or service that you’re offering, don’t request personal information.
    [That’s a Privacy Policy. Tell your customer about the information you collect]
  • If you do request personal information, provide a privacy policy that discloses how the information will be used.
    [Again a Privacy Policy]
  • Give options to limit the use of a user’s personal information, such as the ability to opt out of receiving newsletters.
    [That’s an Email policy statement]
  • Allow users to access your site’s content without requiring them to register. Or, provide a preview of what users will get by registering.
    [That’s a Terms of Use page]

The FTC Endorsements and Testimonial Guidelines

Google is not the only one watching your site. The Federal Trade Commission requires some things as well. The FTC has published guidelines on required disclosures for advertisers about Endorsements and Testimonials. In the US you are required by law to make proper disclosures.

Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.

A testimonial disclaimer is a must if you’re advertising user’s results.

Real World Test Case

Just how important is all this documentation in a real world example? Andrew Hansen in Does Google Hate Your Site tested comparable pages with and without all the recommended disclaimers and found that AdWords Quality Rating on a site that had all the proper pages rated at 8. A site with no Policy pages rated at 1 and Google wouldn’t even run the ads. A comparable site with only three of the policy pages ranked for a while but after about a week dropped back to 1.

Are you starting to see how important Google considers these pages?

 WP Policy Pack

WP Policy Pack provides 10 important disclaimers in an easy to use and manage WordPress plugin.

You get:

  • Anti-spam Policy Template
  • Disclaimer Template
  • DMCA Notice Template
  • Earning Disclaimer Template
  • E-mail Policy Template
  • External Links Policy Template
  • Medical Disclaimer Template
  • Privacy Policy Template
  • Terms of Use Template
  • Testimonial Disclaimer Template

The plugin provides shortcodes to automatically insert your required company information into the pages. Pages using the shortcodes will automatically update all pages if you need to change a phone number, address or other information in the future. These shortcodes can be used in any other pages or Post and in Text Widgets to make changing your company information simple sitewide.


WP Policy Pack Screenshot

WP Policy Pack Screenshot

Pages are inserted in to your WordPress Pages area where they can be edited and customized just like any other WordPress page. Individual Pages may be enabled or disabled at will.

Convince Google You are a Legitimate  Quality Site

Improve your quality rating. get WP Policy Pack for $20.00 USD and give Google what they want.

WP Policy Pack
Product Options
#OptionPriceDownloadFile Size
1WP Policy Pack$20.00WP Policy Pack v1.2 96.35KB
Shipping Rate: F
Order WP Policy Pack WP Policy Pack @ $20.00

{ 10 comments… read them below or add one }

Suzanne Stoddart October 17, 2011 at 4:39 pm

Hi there,
I’m a new member to WA and just saw your post on your private policy pack. I was trying to download the “easy privacy policy” like they suggested in their training videos, but doesn’t seem accessible anymore. Then I found your post. Would you still offer it for free, and if not, can you recommend another?
Thanks so much, Suzanne


Arky October 17, 2011 at 4:45 pm

That was a limited time offer. But look down through that thread and you may find the email and password for downloading.


meh12ne November 13, 2011 at 9:11 am

I just bought your plugin in I will like to know which section of my wp theme I should edit. I have only basic knowledge and I can only change the specified file ( style.css or footer.php …..).
I will appreciate any help. Thanks for your time.
Kind regards,


Arky November 13, 2011 at 9:24 am

Depends on what you want to do? The pages themselves are created just like any other page and you can edit them in the pages section.

If you want a list of policy pages in the footer, you can use the shortcode [policy_links] in a text widget in the footer, or you can put the code
< ?php echo do_shortcode('policy_links'); ?>
in the footer template file in the correct position.

In sidebars just use the [policy_links] shortcode in a text widget.

If you want only some of the policy pages you can use a custom menu and place a custom menu widget where you want.


meh12ne November 13, 2011 at 9:56 am

Hi Arky

I will like to have a list of policy pages in the footer just the way you have in your page down below. I will edit the pages I want afterwards according to the Spanish law where I am leaving.
I am just doing some testing and maybe I will find the correct template I have to edit. Thanks anyway.



Arky November 13, 2011 at 10:11 am

Little complex but to do the equivalent you’d best put the code for a widget area in the footer.php and then use css to format it the way you want. Then it’s just a matter of dragging a text widget to the footer widget area and putting in a custom menu.


DavidS February 22, 2012 at 1:00 am


Was thinking about buying this; Are we allowed to remove the footer WP policy link at the bottom. Just would not look professional…



Arky February 22, 2012 at 12:18 pm

Sure you can remove it.


DavidS February 22, 2012 at 1:27 am

Since no one has posted recently.
Has this addon been updated for the latest WP?



Arky February 22, 2012 at 12:19 pm

Yes it’s up to date for version 3.3.1


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